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Why
It Works
Our programs are designed to help you motivate
your customers while filling a need for
Carnival Cruise Line to fill beds on their
ships. We offer inventory that might sail
un-used costing the cruise line money. Whether
the ship is
full or not, the cost of sailing is virtually
the same. The same amount of staff from
entertainers to kitchen help are required.
Fuel and berthing costs are the same. Enough
food has to be ordered weeks in advance.
On the other hand, each bed that is filled
is a customer who may buy drinks, play in
the casino or shop in the duty free shops.
Cruise lines however are reluctant to sell
off cruises publicly after selling the same
cruise through their regular channels at
hundred of dollars more. You benefit by
being able to offer your customers access
to this inventory.
Offering the Right
Vacation Certificates
Offering the right vacation certificates
will help you meet your goals, whether they
be increasing sales, retaining top performers,
or building loyalty. More than cash
or merchandise, the right incentive is a
travel certificate.
Travel creates memories that linger long
after the actual vacation, and creates a
significant level of excitement. Whereas
cash rewards are usually spent on paying
bills and merchandise gifts are frequently
purchases that would have been made anyway,
travel with cruise certificates acts as
a luxury item and has an extremely high
perceived value.
Emotional Advantage
Cruising carries a strong emotional advantage,
creating an image in people's minds that
acts as inspiration - whether that be a
beach in Mexico, the city lights of New
York, or strolling through The French Quarter
in New Orleans.
For motivating employees and encouraging
them to dig deeper, travel with cruise certificates
has a significant impact. Travel with cruise
certificates is unique, inspiring, and always
fresh.
Travel through cruise certificates can
be used as a PR tool, creating a sense of
goodwill or 'buzz' across the company .
For example, a media company took all their
employees on a tropical cruise, and found
this quickly became local lore among the
industry - helping them not only retain
top people, but recruit new talent. Contrary
to this, cash awards are often difficult
to capitalize upon as winners do not want
the amount to be public knowledge.
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